SC Assets announced its latest investment of over 1,300 million Baht to develop 3 new high-end projects , for serve the housing demand in 4Q Y2009. The three new 2009 series are “Bangkok Boulevard Kaset-Navamintra”, a luxurious 3-story detached housing project; “Life Bangkok Boulevard Ratchavipha”, a stylish 2-story detached housing project; and “Work Place Ratchada-Ramindra”, a special-designed home office project. In addition, it will also launch “SC Parade” the privilege marketing campaign on November 8, 2009, which is expected the total sales revenue of more than 300 million Baht.
Mr. Kree Dejchai, Chief Operating Officer, SC Asset Corporation Pcl.,discloses about the company’s project development plan in Q4 Y2009 that SC Asset will continually plan new project developments in accordance with its 2009 operating plan. Highlights will mainly be with projects on high potential locations in all market segments, including high rise and low rise. The company has a plan to launch 3 new projects with a combined value of over 1,300 million Baht.
1.“Bangkok Boulevard Kaset-Navamindra”, The luxurious 3-story detached housing project, which is located on an 18-rai plot of land on Ladplakao Road, will have a combined value of 740 million Baht. Developed under “Modern City Resort Style” concept to allow its urban residents to stay closer to the nature, the project will have only 74 units. With a starting price of only 10.9 million Baht, each unit will have four bedrooms, 5 restrooms, green room and family room to serve the lifestyle of each family member – all within a combined usable area of approximately 260 SQM. The project is most outstanding in its prime location, which is right on main road and well connected to various routes, e.g. Ramindra, Kaset-Navamindra and Paholyothin. It is fully equipped with basic facilities and infrastructure, swimming pool, Wi Fi fitness center and safe with triple security system.
2.“Life Bangkok Boulevard Ratchavipha”, The stylish 2-story detached housing project, which is outstandingly located on a 16-rai plot of land right on Pibulsongkram Road, will have a combined value of 450 million Baht. Developed under “Modern Life in Urban Natural” concept, the project will have only 69 units. With a price range of 5.9 – 8 million Baht, each unit will have 3 bedrooms, 3 restrooms, living room, dinning room and separate drawing room, all within an area of 50 square Wah onwards. Designed to be airy and spacious, all units will come with curtain wall windows to allow its residents to absorb a full natural feeling of its landscape. Project facilities include a luxurious club house, swimming pool, green garden and Wi Fi fitness center.
3.“Work Place Ratchada-Ramindra” , The luxurious home office is the only project of its exclusive in Ratchada-Ramindra, which is Bangkok’s top potential location and future business center. Located on a 4-rai plot of land right on main road, it will have only 20 units and a combined value of 180 million Baht. With a starting price as low as 8 million Baht, this 4-story home office will be 6 meters wide. Designed to be both airy and spacious in order to maximize its business potentials, it is, however, planned in a Privacy Cluster Zone to optimize privacy. With a common parking lot able to accommodate 50+ cars, the project is safe and sound with access card control system. It is conveniently networked with many main routes, e.g. Kaset-Navamindra, Ramindra, Sukapiban 1-2, West Outer Ring Road and Ekamai-Ramindra Express Way.
Besides the three new projects launching, SC Asset will be held the marketing activities in order to stimulate consumer purchasing power. It is launching “SC Parade” campaign on November 8, 2009, which is a complete showcase of its eight quality projects featuring detached houses, townhomes, and condominium. These projects, which will either open its new phases or new designs and functions, will be accompanied by very privilege offers namely “SC Package to visit the 8 Wonders of the World” The campaign is forecasted to generate many visitors and the total sales revenue of over 300 million Baht.
The eight quality projects include (1) Grand Bangkok Boulevard Ratchada-Ramindra with prices ranging from 15 – 25 million Baht (2) Bangkok Boulevard Rajapruek-Rama V with prices ranging from 17 – 30 million Baht (3) Life Bangkok Boulevard Petchkasem 81 with starting price of 5 million Baht, (4) Vista Avenue Petchkasem 81, 2-story townhome with starting price of 2.4 million Baht (5) Vista Avenue Petchkasem 81, 3-story townhome with starting price of 2.99 million Baht (6) Vista Park Changwattna, 3-story townhome with starting price of 3.99 million Baht (7) Centric Scene Ratchavipha, newly conceptualized condominium with prices ranging from 2.5 – 5.55 million Baht and (8) Centric Scene Sukhumvit 64 with starting price of 2.8 million Baht.
Mr. Kree Dejchai further adds that as all projects, launched within the year, have been well achieved which is quite confident that the market would warmly welcome the three new projects as it had in the past. With outstandingly new designs and functions, high potential locations, competitive prices, rising demands, as well as the project’s value-for-money offering, it is expected that the new 2009 series would deliver satisfactory result and that the company would achieve its projected plan and targets.
Thursday, November 19, 2009
Thursday, November 12, 2009
The wonders of Panatda's rooftop garden
"Growing plants is like raising children, you get emotionally attached, when they grow up you feel good. It's even better than children because they never talk back at you.
Just about everyone finds the idea of having a private garden within the confines of their home very appealing. It's the perfect place to relax.Wouldn't it be great if this garden could provide shade and double as a vegetable garden as well?
Not only will you be increasing the green area, but you can eat fresh, delicious vegetables too.
If you don't know what vegetables you'd like to plant, then maybe Panatda Tokiartrungruang, aka Aunty Neng, can give you a few pointers.
This 54-year-old woman revamped the entire rooftop of her 5-storey shop-house into a most enviable vegetable garden, streaming with variety and vibrant colours.
Panatda's garden is an award-winning vegetable garden in the rooftop category.She competed in the recent "Vegetable Garden in My House" contest at the National Herbs Exhibition in September.
Her 30-square-wah shophouse is in the Sathon area of Bangkok. After recovering from heart surgery, her body gradually healed itself and became stronger. From then on she decided that she wanted to take good care of herself.
Once she was able to walk up the five flights of stairs, Panatda set out to transform her shophouse rooftop into a hydroponic vegetable garden, where the fruits of her labour could be used in the kitchen or sold.
Alas, the cost of hydroponics was just too high for her.
Recycled garden
Panatda previously earned a living in the recycling business, so she knows a thing or two about used materials and how to find them. It just so happened that next to her shophouse was a large recycling business.
She decided that recycled and discarded materials would be the building blocks of her vegetable garden.
It was her decision to use recycled materials that won the hearts of the judges at the competition.
Old electric cable sheaths became a web to support greens and veggies as they become heavy with produce.
The butterfly pea (anchan)is Panatda's baby: It blooms beautiful blue flowers throughout the floating garden as green beans slither in between.
"Most people will use a steel frame for the greens to cling on and grow but steel is heavy and a conductor of heat. I don't think vegetables would want to be around a hot frame for support. There are strong winds on the rooftop as well which makes it prone to falling down," Aunty Neng said.
"But using electric cable sheaths is the perfect solution because it's light-weight and not hot. Just connect them together, crisscross it like a net. If you don't like what you see, just change the pattern. And it's not expensive."
An old laundry basket, used lanterns and the innards of a washing machine are a few examples of what Panatda has adapted to use as pots for her vegetables. A conventional garden pot might cost about 200 baht but Panatda's used materials cost only a fraction, or about 20-30 baht each.
Old foam boxes are great garden pots because foam does not absorb heat. They are also perfectly suited for rooftops,because they are lightweight.
Panatda also uses old clothes hangers, cupboards, old noodle stalls and PVC pipes for greens and flowers to cling to and flourish.
"Washing pans or the old inner structure of drying machines are usually screened out by recycling shops because they don't have any monetary value, unlike the outer structure of washing machines which are made of steel. However they are ideal because there are holes which serve as a good water drainage system. I'd place a plastic cover inside first and then add soil in order to make watering the plants an easy job. Water drains out of the holes on the sides. It's only a few baht. It saves money and is rather durable," she explained.
Panatda buys and shares vegetable seeds from her friends. Some blooms are left to mature so she collects the seeds for future
cultivation. Her main gardening expense is soil:Bags of potting soil cost about 20 baht each.
Aunty Neng does not use pesticides or chemicals. She plucks out frail or bad-looking leaves.
If she finds insects that might be harmful then she cuts the branch and waits for new growth to replace it.
Not only does this save money but the fruits of her labor taste really good,and are in high demand by everyone in the neighbourhood.
"My house specialty is stir-fried green beans with minced pork, garlic and prik-khi-noo chilies. My green beans are very sweet. When they are ripe the harvest is bountiful which is why I sell some of my produce to nearby shops and somtam vendors. Oh! They love it and don't sell it but eat it themselves. They tell me my vegetables are very delicious and sweet when compared to what they usually buy in the market. My vegetables are really organic. They might not be big but their taste is. No matter how many veggies I have, they always sell out,"Panatda said .
Butterfly pea the star of the garden
Most of the space on Panatda's rooftop garden is dominated by butterfly pea flowers.There are butterfly pea blooms in a fresh blue variety, light blue and white colours.Some butterfly peas cling to the walls while others snuggle their way up into a makeshift archway that provides shade and shelter for an afternoon nap.
Panatda explained that her fondness of the butterfly pea plant comes from the fact that it is easy to cultivate, grows fast, and is an epicurean's dream in the kitchen. The flower can be boiled and served as a healthy drink, and is a tasty snack when eaten fresh.It can be used as a seasoning, such as a side dish for chili paste (namprik), dipped in egg and fried, or mixed into fried scrambled eggs, to name just a few delights.
Hence, Panatda selected the butterfly pea flower to be the star of her garden. She says drinking butterfly pea juice daily keeps her in good health: She feels strong and her joints and muscles do not feel weary.
Every morning from 6am till 11am Panatda is working under the shade of her rooftop garden, with her radio to keep her company.
Her chores include watering the plants,tilling the soil and taking care of her plants.But her core responsibility is to harvest the abundant butterfly pea flower. She has more than she can eat herself, so she sells the extra flowers.
"I never thought of selling butterfly pea flowers as a serious profit-making scheme.I shared with my friends at first but some ate the flowers daily and they felt it would be appropriate if they paid for it instead. Now I sell fresh flowers and bottled butterfly pea juice at 10-15 baht per bottle," she said.
"I collect the flowers and put them in the fridge for a week, then I sell them. At 20 baht per bag I sell about 10 bags a week for about 200 baht. Sometimes I boil butterfly pea juice and make merit. I have so many flowers I have to sell them at the market. At 20 baht per bloom I get a considerable amount."
Secret to growing many greens and flowers in one pot
The vegetable garden of Panatda is characterised by its rich variety. There are vegetables and then there are flowers and decorative plants, more than 50 species. She has planted basil, mint, green beans, garden pea, hot chilies, yellow chilies, water bamboo grass (ya-pai-nam), papaya, cassava, bananas,moringa, grenadine, pandanus, jasmine,sweet oleander, common lime and hibiscus:The list just goes on and on.
Panatda said that she has always had a fondness for planting flowers and recalls someone telling her that growing flowers and vegetables together will reduce insect problems because they will pay attention to the flowers instead of the greens.
"At first I didn't know much. I liked flowers so that's all I planted. But then an expert recommended I mix in vegetables. Each pot contains a mixture of flowers and vegetables,so they can help each other. Plants which are left to grow alone do not survive, but once I put them beside other pots they can benefit from the shade and reach maturity.
"For example I put the aloe vera with butterfly pea, or the green beans with papaya and when they mature I can single them out in separate pots."
Having a garden on a rooftop that is exposed to extremely hot temperatures calls for heavy morning watering.
Panatda recommends that you water your plants generously until the water seeps out onto the base of the pot. Watering once in the morning is sufficient.
Gardening and good health
It's been two years since Panatda underwent heart surgery. She's transformed herself into a full-time rooftop gardener with the love and support of her husband and children.
She used to rest in between the flights of stairs but now Aunty Neng casually makes it up and down the five-storey shophouse with no problem at all.
Sometimes she carries a bag of earth on her way up, or she'll come down with a basket full of vegetables.
"Each day is full of happiness for me when I come up here alone. My health has improved tremendously. I don't tire easily, unlike before.When I am in the garden, time flies and there is shade and small birds that fly in frequently,"Panatda said.
"Being with plants keeps me fresh. I am thinking of building a small room in the corner at the back with a built-in bathroom so I don't have walk down to use the toilet.Growing plants is like raising children, you get emotionally attached, when they grow up you feel good. It's even better than children because they never talk back at you," she said, laughing.
"But plants are emotionally fragile because if you forget to water them once, they droop and sag: So you need to take good care of them." she added.
Before bidding goodbye, Panatda made sure mylife took home hundreds of butterfly pea seeds and a number of plants."It's not hard to grow. Once the plants grow you can eat it and reduce global warming as well."
Just about everyone finds the idea of having a private garden within the confines of their home very appealing. It's the perfect place to relax.Wouldn't it be great if this garden could provide shade and double as a vegetable garden as well?
Not only will you be increasing the green area, but you can eat fresh, delicious vegetables too.
If you don't know what vegetables you'd like to plant, then maybe Panatda Tokiartrungruang, aka Aunty Neng, can give you a few pointers.
This 54-year-old woman revamped the entire rooftop of her 5-storey shop-house into a most enviable vegetable garden, streaming with variety and vibrant colours.
Panatda's garden is an award-winning vegetable garden in the rooftop category.She competed in the recent "Vegetable Garden in My House" contest at the National Herbs Exhibition in September.
Her 30-square-wah shophouse is in the Sathon area of Bangkok. After recovering from heart surgery, her body gradually healed itself and became stronger. From then on she decided that she wanted to take good care of herself.
Once she was able to walk up the five flights of stairs, Panatda set out to transform her shophouse rooftop into a hydroponic vegetable garden, where the fruits of her labour could be used in the kitchen or sold.
Alas, the cost of hydroponics was just too high for her.
Recycled garden
Panatda previously earned a living in the recycling business, so she knows a thing or two about used materials and how to find them. It just so happened that next to her shophouse was a large recycling business.
She decided that recycled and discarded materials would be the building blocks of her vegetable garden.
It was her decision to use recycled materials that won the hearts of the judges at the competition.
Old electric cable sheaths became a web to support greens and veggies as they become heavy with produce.
The butterfly pea (anchan)is Panatda's baby: It blooms beautiful blue flowers throughout the floating garden as green beans slither in between.
"Most people will use a steel frame for the greens to cling on and grow but steel is heavy and a conductor of heat. I don't think vegetables would want to be around a hot frame for support. There are strong winds on the rooftop as well which makes it prone to falling down," Aunty Neng said.
"But using electric cable sheaths is the perfect solution because it's light-weight and not hot. Just connect them together, crisscross it like a net. If you don't like what you see, just change the pattern. And it's not expensive."
An old laundry basket, used lanterns and the innards of a washing machine are a few examples of what Panatda has adapted to use as pots for her vegetables. A conventional garden pot might cost about 200 baht but Panatda's used materials cost only a fraction, or about 20-30 baht each.
Old foam boxes are great garden pots because foam does not absorb heat. They are also perfectly suited for rooftops,because they are lightweight.
Panatda also uses old clothes hangers, cupboards, old noodle stalls and PVC pipes for greens and flowers to cling to and flourish.
"Washing pans or the old inner structure of drying machines are usually screened out by recycling shops because they don't have any monetary value, unlike the outer structure of washing machines which are made of steel. However they are ideal because there are holes which serve as a good water drainage system. I'd place a plastic cover inside first and then add soil in order to make watering the plants an easy job. Water drains out of the holes on the sides. It's only a few baht. It saves money and is rather durable," she explained.
Panatda buys and shares vegetable seeds from her friends. Some blooms are left to mature so she collects the seeds for future
cultivation. Her main gardening expense is soil:Bags of potting soil cost about 20 baht each.
Aunty Neng does not use pesticides or chemicals. She plucks out frail or bad-looking leaves.
If she finds insects that might be harmful then she cuts the branch and waits for new growth to replace it.
Not only does this save money but the fruits of her labor taste really good,and are in high demand by everyone in the neighbourhood.
"My house specialty is stir-fried green beans with minced pork, garlic and prik-khi-noo chilies. My green beans are very sweet. When they are ripe the harvest is bountiful which is why I sell some of my produce to nearby shops and somtam vendors. Oh! They love it and don't sell it but eat it themselves. They tell me my vegetables are very delicious and sweet when compared to what they usually buy in the market. My vegetables are really organic. They might not be big but their taste is. No matter how many veggies I have, they always sell out,"Panatda said .
Butterfly pea the star of the garden
Most of the space on Panatda's rooftop garden is dominated by butterfly pea flowers.There are butterfly pea blooms in a fresh blue variety, light blue and white colours.Some butterfly peas cling to the walls while others snuggle their way up into a makeshift archway that provides shade and shelter for an afternoon nap.
Panatda explained that her fondness of the butterfly pea plant comes from the fact that it is easy to cultivate, grows fast, and is an epicurean's dream in the kitchen. The flower can be boiled and served as a healthy drink, and is a tasty snack when eaten fresh.It can be used as a seasoning, such as a side dish for chili paste (namprik), dipped in egg and fried, or mixed into fried scrambled eggs, to name just a few delights.
Hence, Panatda selected the butterfly pea flower to be the star of her garden. She says drinking butterfly pea juice daily keeps her in good health: She feels strong and her joints and muscles do not feel weary.
Every morning from 6am till 11am Panatda is working under the shade of her rooftop garden, with her radio to keep her company.
Her chores include watering the plants,tilling the soil and taking care of her plants.But her core responsibility is to harvest the abundant butterfly pea flower. She has more than she can eat herself, so she sells the extra flowers.
"I never thought of selling butterfly pea flowers as a serious profit-making scheme.I shared with my friends at first but some ate the flowers daily and they felt it would be appropriate if they paid for it instead. Now I sell fresh flowers and bottled butterfly pea juice at 10-15 baht per bottle," she said.
"I collect the flowers and put them in the fridge for a week, then I sell them. At 20 baht per bag I sell about 10 bags a week for about 200 baht. Sometimes I boil butterfly pea juice and make merit. I have so many flowers I have to sell them at the market. At 20 baht per bloom I get a considerable amount."
Secret to growing many greens and flowers in one pot
The vegetable garden of Panatda is characterised by its rich variety. There are vegetables and then there are flowers and decorative plants, more than 50 species. She has planted basil, mint, green beans, garden pea, hot chilies, yellow chilies, water bamboo grass (ya-pai-nam), papaya, cassava, bananas,moringa, grenadine, pandanus, jasmine,sweet oleander, common lime and hibiscus:The list just goes on and on.
Panatda said that she has always had a fondness for planting flowers and recalls someone telling her that growing flowers and vegetables together will reduce insect problems because they will pay attention to the flowers instead of the greens.
"At first I didn't know much. I liked flowers so that's all I planted. But then an expert recommended I mix in vegetables. Each pot contains a mixture of flowers and vegetables,so they can help each other. Plants which are left to grow alone do not survive, but once I put them beside other pots they can benefit from the shade and reach maturity.
"For example I put the aloe vera with butterfly pea, or the green beans with papaya and when they mature I can single them out in separate pots."
Having a garden on a rooftop that is exposed to extremely hot temperatures calls for heavy morning watering.
Panatda recommends that you water your plants generously until the water seeps out onto the base of the pot. Watering once in the morning is sufficient.
Gardening and good health
It's been two years since Panatda underwent heart surgery. She's transformed herself into a full-time rooftop gardener with the love and support of her husband and children.
She used to rest in between the flights of stairs but now Aunty Neng casually makes it up and down the five-storey shophouse with no problem at all.
Sometimes she carries a bag of earth on her way up, or she'll come down with a basket full of vegetables.
"Each day is full of happiness for me when I come up here alone. My health has improved tremendously. I don't tire easily, unlike before.When I am in the garden, time flies and there is shade and small birds that fly in frequently,"Panatda said.
"Being with plants keeps me fresh. I am thinking of building a small room in the corner at the back with a built-in bathroom so I don't have walk down to use the toilet.Growing plants is like raising children, you get emotionally attached, when they grow up you feel good. It's even better than children because they never talk back at you," she said, laughing.
"But plants are emotionally fragile because if you forget to water them once, they droop and sag: So you need to take good care of them." she added.
Before bidding goodbye, Panatda made sure mylife took home hundreds of butterfly pea seeds and a number of plants."It's not hard to grow. Once the plants grow you can eat it and reduce global warming as well."
PS keeps ambitious 30% growth target
The listed developer Preuksa Real Estate Plc aims for continuous growth of around 30% next year as it plans to launch 48 projects worth 20-30 billion baht, said chief operating officer Prasert Taedullayasatit.
Chief executive officer Thongma Vijitpongpun said the company expected to spend approximately 7.5 billion baht to acquire 50 plots of land for the development next year. One of the plots in the Rama II area is for a prefabrication manufacturing factory to support its growth plan.
A few plots will be in provinces such as Chon Buri, Phuket and Khon Kaen,where the company plans to develop townhouses and single houses priced between two million and 2.5 million baht each.
The prefabrication facility will cost around 700-800 million baht and cover 100,000 square metres. Its existing facility in Pathum Thani has reached its full capacity using 100,000 sq m, so the company needs another factory.
Expanding abroad is another growth strategy for Preuksa. The company has already engaged in projects with a combined value of around 3 billion baht in Bangalore, India, and Haiphong, Vietnam. It is now looking at the Maldives,where the island state's housing authority needs to develop around 1,000 condominium units for its people.
Mr Thongma said a Maldives deal,worth around US$10 million, would likely take place next year. Preuksa projects 4-6% of its total business in 2010 will come from projects in other countries.
Mr Prasert said Preuksa outsourced the construction of a condominium project, Ivy Thong Lor, for the first time as the company wanted to focus its fleets on the construction of townhouses and single houses.
PS launched 17 projects worth 8.96 billion baht in the first three quarters and plan another 17 projects worth about 10 billion baht in the final quarter of 2009.
Among new projects, there will be a new townhouse brand, Urbano, worth 600 million baht in the Sukhaphiban 3 area. Its Seed Theme is a new high-end condominium brand to be launched this year.
The company posted 651 million baht of net profit in the third quarter, up 15%year-on-year from 565 million baht on total revenue of 3.844 billion baht, up 19% year-on-year from 3.233 billion baht.
Its nine-month net profit was 1.978 billion baht, up 32% year-on-year from 1.497 billion baht, on total revenue of 11.287 billion baht, up 29% from 8.75 billion baht.
The company has backlog sales of 15.21 billion baht, with 8.33 billion ready to transfer this year, meaning it would exceed its full-year revenue target of 17 billion baht. Sales for the first nine months were 15.046 billion baht, up 13.1% from the same period last year.
Mr Thongma said PS maintains a favourable outlook next year though expiring tax incentives mean prices will rise by 6-7%.
PS shares closed yesterday on the Stock Exchange of Thailand at 15.40 baht,down 10 satang, in trade worth 58.52 million baht.
Chief executive officer Thongma Vijitpongpun said the company expected to spend approximately 7.5 billion baht to acquire 50 plots of land for the development next year. One of the plots in the Rama II area is for a prefabrication manufacturing factory to support its growth plan.
A few plots will be in provinces such as Chon Buri, Phuket and Khon Kaen,where the company plans to develop townhouses and single houses priced between two million and 2.5 million baht each.
The prefabrication facility will cost around 700-800 million baht and cover 100,000 square metres. Its existing facility in Pathum Thani has reached its full capacity using 100,000 sq m, so the company needs another factory.
Expanding abroad is another growth strategy for Preuksa. The company has already engaged in projects with a combined value of around 3 billion baht in Bangalore, India, and Haiphong, Vietnam. It is now looking at the Maldives,where the island state's housing authority needs to develop around 1,000 condominium units for its people.
Mr Thongma said a Maldives deal,worth around US$10 million, would likely take place next year. Preuksa projects 4-6% of its total business in 2010 will come from projects in other countries.
Mr Prasert said Preuksa outsourced the construction of a condominium project, Ivy Thong Lor, for the first time as the company wanted to focus its fleets on the construction of townhouses and single houses.
PS launched 17 projects worth 8.96 billion baht in the first three quarters and plan another 17 projects worth about 10 billion baht in the final quarter of 2009.
Among new projects, there will be a new townhouse brand, Urbano, worth 600 million baht in the Sukhaphiban 3 area. Its Seed Theme is a new high-end condominium brand to be launched this year.
The company posted 651 million baht of net profit in the third quarter, up 15%year-on-year from 565 million baht on total revenue of 3.844 billion baht, up 19% year-on-year from 3.233 billion baht.
Its nine-month net profit was 1.978 billion baht, up 32% year-on-year from 1.497 billion baht, on total revenue of 11.287 billion baht, up 29% from 8.75 billion baht.
The company has backlog sales of 15.21 billion baht, with 8.33 billion ready to transfer this year, meaning it would exceed its full-year revenue target of 17 billion baht. Sales for the first nine months were 15.046 billion baht, up 13.1% from the same period last year.
Mr Thongma said PS maintains a favourable outlook next year though expiring tax incentives mean prices will rise by 6-7%.
PS shares closed yesterday on the Stock Exchange of Thailand at 15.40 baht,down 10 satang, in trade worth 58.52 million baht.
Sunday, November 8, 2009
Murdoch outbids Crowe for mansion
Lachlan Murdoch paid A$23 million (US$21 million) to buy France's former consulate in Sydney's eastern suburbs, setting an Australian auction record for a single house and beating out actor Russell Crowe.
The six-bedroom estate on Victoria Road in Bellevue Hill, known as Le Manoir, was owned by the French government since 1956 and has ocean and harbour views, said Michael Pallier, the principal at Raine & Horne Double Bay,which ran the sale.
The auction, attended personally by Murdoch, was conducted at 6 pm on Thursday and lasted 10 minutes.
There weren't any signs of a global financial crisis at the auction with 10 registered bidders going hammer and tongs at it, Pallier said by phone. It was one of a handful of Sydney's eastern suburb's trophy homes and they rarely become available.
Lachlan,38, is the eldest son of News Corp chairman Rupert Murdoch. Born in Melbourne in 1931, Rupert Murdoch built News Corp into a global media company with assets including Fox News,the Wall Street Journal and the MySpace social-networking website, after inheriting Adelaide newspaper assets from his own father, Keith. The News Corp chairman was in Australia this week.
The sale was reported earlier in the Australian Financial Review , which said Crowe monitored the sale via the internet.
Lachlan Murdoch could not immediately be reached at the Sydney office of his private investment company Illyria Pty.
"Le Manoir is on 4,097 square metres (1.01 acres) of land with panoramic views,a tennis court, swimming pool and a three-car garage," Pallier said. The house was built in 1926.
"There's probably only a handful of homes that are in Bellevue Hill which sit on over an acre of land, so a substantial offering, a very unique offering," Damien Cooley, director and auctioneer, Cooley Auctions, said by phone yesterday."Topend real estate is really starting to come good. It's been challenging for the last few years, particularly with the global financial crisis."
"The French government paid 26,000 Australian pounds for the property in 1956 and the house has only had two owners," Cooley said.
The six-bedroom estate on Victoria Road in Bellevue Hill, known as Le Manoir, was owned by the French government since 1956 and has ocean and harbour views, said Michael Pallier, the principal at Raine & Horne Double Bay,which ran the sale.
The auction, attended personally by Murdoch, was conducted at 6 pm on Thursday and lasted 10 minutes.
There weren't any signs of a global financial crisis at the auction with 10 registered bidders going hammer and tongs at it, Pallier said by phone. It was one of a handful of Sydney's eastern suburb's trophy homes and they rarely become available.
Lachlan,38, is the eldest son of News Corp chairman Rupert Murdoch. Born in Melbourne in 1931, Rupert Murdoch built News Corp into a global media company with assets including Fox News,the Wall Street Journal and the MySpace social-networking website, after inheriting Adelaide newspaper assets from his own father, Keith. The News Corp chairman was in Australia this week.
The sale was reported earlier in the Australian Financial Review , which said Crowe monitored the sale via the internet.
Lachlan Murdoch could not immediately be reached at the Sydney office of his private investment company Illyria Pty.
"Le Manoir is on 4,097 square metres (1.01 acres) of land with panoramic views,a tennis court, swimming pool and a three-car garage," Pallier said. The house was built in 1926.
"There's probably only a handful of homes that are in Bellevue Hill which sit on over an acre of land, so a substantial offering, a very unique offering," Damien Cooley, director and auctioneer, Cooley Auctions, said by phone yesterday."Topend real estate is really starting to come good. It's been challenging for the last few years, particularly with the global financial crisis."
"The French government paid 26,000 Australian pounds for the property in 1956 and the house has only had two owners," Cooley said.
PHROM PHONG CONDO SELLS OUT IN ONE DAY
The long-standing business mantra - location, location, location - has again worked its magic for Noble Development Plc,which for the second time this year sold all the units in a new condominium within one day of its launch.
Noble Refine is located in Sukhumvit Soi 26, just 180 metres from the Phrom Phong BTS station. There is no denying its appeal,what with the Emporium Department Store,Benchasiri Park and Villa supermarket all within walking distance.
This project, with 234 units, obtained an average price of 105,000 baht a square metre during the late September launch, higher than the 95,000 baht that the 198 units of Noble Reform in Soi Ari in the Phahon Yothin area fetched in March.
Company president Thongchai Busrapan said that other factors that ensured success included his company's in-depth knowledge of the market plus loyal customers who were willing to make additional investments in the new development.
"It's true we are willing to spend more on the land plot, but I have to say we don't pay too much - these prices are known in the market. Others buy land at prices close to ours but we choose good plots; when we are confident that the location will work, we buy it,'' he said.
While some might think that more than 100,000 baht a square metre of condominium space is already very steep and can't get any higher, Mr Thongchai pointed out that prices in Thailand are still cheaper than in some neighbouring countries, while the rental returns are better.
"I understand that in the UK, Hong Kong and Singapore the rental return is only 3-4%,while here it's still strong at around 5-8%. It depends on the PE [price/earnings] ratio: if the return is good people will invest and the price can rise - there is room for this.''
Then too, land prices and construction costs are unlikely to drop in the future, which means 100,000 baht a square metre cannot be considered to be expensive.
Noble is not the only property company doing well.
Mr Thongchai mentioned that other projects launched recently have also found buyers, with the market having picked up over the past two to three months from the nadir it reached last April.
Rather than the glimmers of global economic recovery that have become visible recently, it is the low interest rates that have spurred the market.
"Deposit rates are pretty low and this drives money out of savings accounts into other assets such as property.''
Another factor propelling the market forward is that a large number of people have come to accept the various problems within the country are nothing new to them anymore because the impact has dragged on for so long.
That said, Mr Thongchai himself continues to be concerned about the political situation, and has questions about what will happen next.
"If this government is badly discredited I don't know how long it will stay in power, and if it cannot remain in power there will be new elections. When the prime minister is asked whether he is ready for new elections, he says he is and that he will definitely win,but I'm not sure everyone agrees with him.
"And if the other side comes back to power what will happen? They would try to bring Thaksin back and that would lead to red, yellow and blue shirts demonstrating again.''
Looking ahead, Mr Thongchai warned that when the property tax breaks end in March next year the general market would slow down for a spell.
This does not apply to new condominiums,however, because buyers already know they will not benefit from the incentives when these new buildings are completed in two to three years' time.
From now until the tax breaks expire in March, everything that is completed should sell well, including single houses and townhouses, because some buyers want to move in right away.
The tax breaks are substantial, with the special business tax having been cut from 3.3% to 0.11%, transfer fee from 2% to 0.01%and mortgage registration fee from 1% to 0.01%.
While Noble and other developers would like the government to extend the breaks,Mr Thongchai acknowledges that it might not be necessary to do so because global circumstances have changed since last March,when it was uncertain how this market would be affected by the turbulence overseas.
As he sees it, the global economy has already passed through the worst point and now it is more about how long-term fund-
mentals and economic mechanisms will adjust themselves.``Earlier everyone sold goods to America,and although America is not a small country its population is not that large. Yet this population consumed 25% of global production.Other countries such as India and China, which have much greater populations,did not consume more than 10% of what the US did. It's quite strange.
"So Americans bought a lot of things -we shipped our goods for sale there and got money in return. The money we got was the US dollar and we went and deposited this with [the US] too. With so much money deposited there it pushed their interest rates low, and this in turn led to a real estate bubble that also affected us.
"But now Americans do not have that much money to buy things from us and this imbalance faces a major adjustment. This adjustment will lead to there being both opportunity and danger in every business.''
Mr Thongchai added that these changes mean that Asian countries will be exporting less and will counterbalance this by focusing on domestic consumption. Under this strategy, a lot of funds will be invested under various policies, such as infrastructure development. Developing infrastructure directly helps the property market because it opens new locations for development.
"But all this is long term - we won't see it in the next one or two years.''
Noble Refine is located in Sukhumvit Soi 26, just 180 metres from the Phrom Phong BTS station. There is no denying its appeal,what with the Emporium Department Store,Benchasiri Park and Villa supermarket all within walking distance.
This project, with 234 units, obtained an average price of 105,000 baht a square metre during the late September launch, higher than the 95,000 baht that the 198 units of Noble Reform in Soi Ari in the Phahon Yothin area fetched in March.
Company president Thongchai Busrapan said that other factors that ensured success included his company's in-depth knowledge of the market plus loyal customers who were willing to make additional investments in the new development.
"It's true we are willing to spend more on the land plot, but I have to say we don't pay too much - these prices are known in the market. Others buy land at prices close to ours but we choose good plots; when we are confident that the location will work, we buy it,'' he said.
While some might think that more than 100,000 baht a square metre of condominium space is already very steep and can't get any higher, Mr Thongchai pointed out that prices in Thailand are still cheaper than in some neighbouring countries, while the rental returns are better.
"I understand that in the UK, Hong Kong and Singapore the rental return is only 3-4%,while here it's still strong at around 5-8%. It depends on the PE [price/earnings] ratio: if the return is good people will invest and the price can rise - there is room for this.''
Then too, land prices and construction costs are unlikely to drop in the future, which means 100,000 baht a square metre cannot be considered to be expensive.
Noble is not the only property company doing well.
Mr Thongchai mentioned that other projects launched recently have also found buyers, with the market having picked up over the past two to three months from the nadir it reached last April.
Rather than the glimmers of global economic recovery that have become visible recently, it is the low interest rates that have spurred the market.
"Deposit rates are pretty low and this drives money out of savings accounts into other assets such as property.''
Another factor propelling the market forward is that a large number of people have come to accept the various problems within the country are nothing new to them anymore because the impact has dragged on for so long.
That said, Mr Thongchai himself continues to be concerned about the political situation, and has questions about what will happen next.
"If this government is badly discredited I don't know how long it will stay in power, and if it cannot remain in power there will be new elections. When the prime minister is asked whether he is ready for new elections, he says he is and that he will definitely win,but I'm not sure everyone agrees with him.
"And if the other side comes back to power what will happen? They would try to bring Thaksin back and that would lead to red, yellow and blue shirts demonstrating again.''
Looking ahead, Mr Thongchai warned that when the property tax breaks end in March next year the general market would slow down for a spell.
This does not apply to new condominiums,however, because buyers already know they will not benefit from the incentives when these new buildings are completed in two to three years' time.
From now until the tax breaks expire in March, everything that is completed should sell well, including single houses and townhouses, because some buyers want to move in right away.
The tax breaks are substantial, with the special business tax having been cut from 3.3% to 0.11%, transfer fee from 2% to 0.01%and mortgage registration fee from 1% to 0.01%.
While Noble and other developers would like the government to extend the breaks,Mr Thongchai acknowledges that it might not be necessary to do so because global circumstances have changed since last March,when it was uncertain how this market would be affected by the turbulence overseas.
As he sees it, the global economy has already passed through the worst point and now it is more about how long-term fund-
mentals and economic mechanisms will adjust themselves.``Earlier everyone sold goods to America,and although America is not a small country its population is not that large. Yet this population consumed 25% of global production.Other countries such as India and China, which have much greater populations,did not consume more than 10% of what the US did. It's quite strange.
"So Americans bought a lot of things -we shipped our goods for sale there and got money in return. The money we got was the US dollar and we went and deposited this with [the US] too. With so much money deposited there it pushed their interest rates low, and this in turn led to a real estate bubble that also affected us.
"But now Americans do not have that much money to buy things from us and this imbalance faces a major adjustment. This adjustment will lead to there being both opportunity and danger in every business.''
Mr Thongchai added that these changes mean that Asian countries will be exporting less and will counterbalance this by focusing on domestic consumption. Under this strategy, a lot of funds will be invested under various policies, such as infrastructure development. Developing infrastructure directly helps the property market because it opens new locations for development.
"But all this is long term - we won't see it in the next one or two years.''
DEVELOPERS TURNING TO INTERNET
Thailand's property firms are adapting their marketing strategies to meet the new information-technology era, and are cementing an image change from property market operators to lifestyle businesses.
Although they have not abandoned traditional marketing media, many firms are using integrated marketing with increasing emphasis on new online channels.
For example, Land & Houses (L&H) has launched an Internet homepage, www.my1sthome.in.th, aimed at attracting first-time homebuyers. The company is reaching out to a younger market, such as new members of the workforce, who expect to use the Internet to obtain information.
Sansiri has begun using the wildly popular social-networking power of YouTube, Facebook and Twitter as a means of attracting people to its main website www.homeandicom. It hopes to be able to create a social network between the company and its customers.
Meanwhile, LPN Development plans to bring an online social-net-working atmosphere to its new website, www.30happydays.com. The company has now developed more than 60 residential projects, and it hopes the website will become a centre for communication between the company and its customers.
Property Perfect launched its latest marketing tool via a social online network after 15 per cent of its customer were found to visit its projects through Facebook and Twitter, said project-planning director Thongchai Piyasantiwong.
The company also launched a miniseries that can be viewed at www.thehappylivingstory.com, to help drive its sales, he said.
LPN Development managing director Opas Sripayak said his company's website would create a close relationship between the company and its customers, providing a channel through which the company could learn by direct contact what its customers wanted in order to suit their lifestyles.
Suparat Veerakul, vice president for communications at L&H, said her company's homepage was aimed at tapping customers aged 25-35 who were probably first-time home-buyers.
The page includes tips on how to buy houses. It also provides games to test people to see whether they are ready to own a home. Other content includes promotions and details of L&H products. LH Bank will also provide online consultation services to people on home financing, she said.
People who sign up as members of the homepage will receive a special loan rate from LH Bank when buying residences advertised on the site.
She said it should fit with the lifestyle of the "young adult" group.
"We think the Internet is the most effective way to reach them," she said.
Samatcha Promsiri, senior marketing manager at Sansiri, said after opening its digital-era marketing media earlier this year that integration between new media channels would help the company to respond faster and provide information directly to customers.
Research by the University of the Thai Chamber of Commerce shows demand for Internet access has become increasingly popular, especially among college students, who these days do their research and seek information on the Internet for their papers and careers.
The number of Internet users in Thailand reached nearly 13 million at the end of last year, according to a survey by TT&T.
Although they have not abandoned traditional marketing media, many firms are using integrated marketing with increasing emphasis on new online channels.
For example, Land & Houses (L&H) has launched an Internet homepage, www.my1sthome.in.th, aimed at attracting first-time homebuyers. The company is reaching out to a younger market, such as new members of the workforce, who expect to use the Internet to obtain information.
Sansiri has begun using the wildly popular social-networking power of YouTube, Facebook and Twitter as a means of attracting people to its main website www.homeandicom. It hopes to be able to create a social network between the company and its customers.
Meanwhile, LPN Development plans to bring an online social-net-working atmosphere to its new website, www.30happydays.com. The company has now developed more than 60 residential projects, and it hopes the website will become a centre for communication between the company and its customers.
Property Perfect launched its latest marketing tool via a social online network after 15 per cent of its customer were found to visit its projects through Facebook and Twitter, said project-planning director Thongchai Piyasantiwong.
The company also launched a miniseries that can be viewed at www.thehappylivingstory.com, to help drive its sales, he said.
LPN Development managing director Opas Sripayak said his company's website would create a close relationship between the company and its customers, providing a channel through which the company could learn by direct contact what its customers wanted in order to suit their lifestyles.
Suparat Veerakul, vice president for communications at L&H, said her company's homepage was aimed at tapping customers aged 25-35 who were probably first-time home-buyers.
The page includes tips on how to buy houses. It also provides games to test people to see whether they are ready to own a home. Other content includes promotions and details of L&H products. LH Bank will also provide online consultation services to people on home financing, she said.
People who sign up as members of the homepage will receive a special loan rate from LH Bank when buying residences advertised on the site.
She said it should fit with the lifestyle of the "young adult" group.
"We think the Internet is the most effective way to reach them," she said.
Samatcha Promsiri, senior marketing manager at Sansiri, said after opening its digital-era marketing media earlier this year that integration between new media channels would help the company to respond faster and provide information directly to customers.
Research by the University of the Thai Chamber of Commerce shows demand for Internet access has become increasingly popular, especially among college students, who these days do their research and seek information on the Internet for their papers and careers.
The number of Internet users in Thailand reached nearly 13 million at the end of last year, according to a survey by TT&T.
Wednesday, November 4, 2009
BAM property fair
Bangkok Asset Management (BAM) will open sales for around 2,500 plots of land worth below 10 million baht each at an investment fair to be held at CentralWorld from Nov 9-15.
Buyers need to deposit 10% of the value on the contract signing day and pay the remaining 30% of the downpayment in 10 installments. The remaining 60% will be due within one year after the contract has been signed. The campaign will run until the end of this year.
Buyers need to deposit 10% of the value on the contract signing day and pay the remaining 30% of the downpayment in 10 installments. The remaining 60% will be due within one year after the contract has been signed. The campaign will run until the end of this year.
SC ASSET EARMARKS BT2 BN FOR LAND
SC Asset Corp, the real-estate arm of the Shinawatra family, has budgeted Bt2 billion for building up its land bank next year to meet recovering residential demand in 2011.
Kree Dejchai, chief operating officer, said yesterday that this was up from the Bt1.5 billion spent to acquire undeveloped land this year. Next year will see six residential projects kicked off worth Bt4 billion to drive growth of at least 10 per cent.
This year, presales are expected to reach nearly Bt5 billion and revenue to grow 10 per cent to Bt4.6 billion. The company earned Bt282 million on sales of Bt1.7 billion in the first half.
"Our sales have been strong since the third quarter, so we revised our growth target from 5 per cent to 10 per cent this year," he said.
Demand for residences has picked up nicely since last quarter, he said. The developer's sales have exploded from Bt600 million in the first quarter to Bt1.2 billion in the second and Bt1.5 billion in the third.
As sales have been running about Bt200 million a week this quarter, SC Asset believes its presales will beat the 2009 target of Bt4.2 billion to reach nearly Bt5 billion, up nearly 10 per cent from last year.
To drive its sales over estimates, the company has launched three residential projects worth Bt1.3 billion.
Two projects under the Bangkok Boulevard brand are located in the Kaset-Navamintra area. One consists of luxury three-storey single-family homes and the other - Life Bangkok Boulevard Ratchavipha - features stylish two-storey single-family homes. The last project called Work Place Ratchada-Ramindra is a specially designed home-office development.
The company will hold the "SC Parade" privilege marketing campaign on Sunday, which is expected to generate sales of more than Bt300 million.
Kree Dejchai, chief operating officer, said yesterday that this was up from the Bt1.5 billion spent to acquire undeveloped land this year. Next year will see six residential projects kicked off worth Bt4 billion to drive growth of at least 10 per cent.
This year, presales are expected to reach nearly Bt5 billion and revenue to grow 10 per cent to Bt4.6 billion. The company earned Bt282 million on sales of Bt1.7 billion in the first half.
"Our sales have been strong since the third quarter, so we revised our growth target from 5 per cent to 10 per cent this year," he said.
Demand for residences has picked up nicely since last quarter, he said. The developer's sales have exploded from Bt600 million in the first quarter to Bt1.2 billion in the second and Bt1.5 billion in the third.
As sales have been running about Bt200 million a week this quarter, SC Asset believes its presales will beat the 2009 target of Bt4.2 billion to reach nearly Bt5 billion, up nearly 10 per cent from last year.
To drive its sales over estimates, the company has launched three residential projects worth Bt1.3 billion.
Two projects under the Bangkok Boulevard brand are located in the Kaset-Navamintra area. One consists of luxury three-storey single-family homes and the other - Life Bangkok Boulevard Ratchavipha - features stylish two-storey single-family homes. The last project called Work Place Ratchada-Ramindra is a specially designed home-office development.
The company will hold the "SC Parade" privilege marketing campaign on Sunday, which is expected to generate sales of more than Bt300 million.
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