Thanapat Property Development is using the Superstar reality TV programme to build brand awareness and close sales of its housing project on Rama III Road by the end of the year.
Deputy managing director Piyaporn Yothaprasert said the company would spend 10 million baht for the event to promote its Thanapat Haus brand to fans of the popular show after focusing earlier on direct sales at the site.
The 30-rai site on Rama III Road has 245 townhouses on lots from 17-60 square wah and priced from 5.49 million to 20 million baht with a total sales value of 1.7 billion baht. Currently, it has 30 units left for sale.
She said that by the end of the year,the company expected to realise 2 billion baht in revenue from sales of 500 units.
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