Golden Land offers prime clubhouse zone

       Sensing an upturn in the market is on the way, Golden Land is on the way, Golden Land is taking the opportunity to show off some of its most prime housing plots at Golden Heritage and Grnde Monaco, two high-end gated communities.
       "We have recorded a relatively high level of sales the past month," says chief executive officer William Wilfong.
       "To entice buyers, we show they are getting good value for their money," he adds.
       "Both Heritage and Monaco easily display high quality. Buyers know they are making safe investments with us."
       golden Land's marketing chief Pat Seth says the company is now launching choice homes that are in the "club-house zones" of the estates.
       Being close to the recreational centre commands a premium, which buyers are happy to pay as long as they like what they see, she says.
       The clubhouses were among the first structures that were among the firt structures that were among the first structures that were completed along with the entrances. roads and landscaped grounds.
       Buyers may take advantage of special packaes that Golden Land is offering for the prime homes during the Thai Exclusive property Skhow at Siam Paragon between September 11 and 20, she says.
       Buyers have a choice of incentives offered at the fair, Pat says buyers may receive disfcounts of between 10 and 15 per cent.
       Wilfong says the upper segment is hungry fr choice as much supply was scaled back during the prolonged slump last year.
       "Lately banks have relaxed rules on mortgages for units priced more than Bt10 million, "he notes.
       What the company is doing now is introducing Bt20-million mansions at the two sites.
       This is nothing new. Golden Land was the first to ofer high-end homes after the 1997 crcsh when other developers assume demand was dead.
       In 2001, its Baan Lad Prao units costing Bt7 million, considered high then,were quickly snapped up, surprised the industry.
       For people who have the money, says Wilfong, buying a quality house in a reputable community is always considered a prudent investment irrespective of market fluctuations.
       What was true in 2001 may be also true today.
       Golden Land is keen to complete sales at Golden Heritage, a 173-rai estate in Pinklao.
       Its latest phase wil have a new clubhouse, called "Pallazo Grande",which gardens on a3-rai compound.
       He says the earlier success of Golden Legend on Sathorn, now almost sold out, reflects the market's acceptance of its products.
       What makes Heritage and Monaco equally distinct from rival projects, is they command strong and unique identities.
       The more accomplished buyers are more than likely to take time out to smell the roses, unlike a younger crowd who have yet to amass ample wealth.